The big answer for you in this edition of floral design magazine is how do the European florists become such a big part of ordinary life that is the envy of others.

Why do the Europeans buy a bouquet of flowers if they go visiting, expect them in restaurants and regularly grab some on the way home to put on their sideboards? The answer is two fold; exposure and relevance to the public. The more you see something, the more normal it becomes and part of your everyday life. First to the Czech Republic to see how the Facility of Horticulture brings attention to their floral work in public places then England, Australia, Belgium and New Zealand.

Make 3 different floral wreaths and 6 different versions of a classic Pave, modernised and very contemporary and an English country basket- all as step by step lessons.