It has been interesting watching how the wedding ceremonies have changed over the last
20 years in New Zealand.
The sharp contrast to my own wedding continues to surprise
me. Gone is the event being paid for by the Mums and Dads and with that, the tight control
over the ceremony, flowers and expectations being passed on from the older ‘ruling’
With the purse strings firmly held by the bride and groom, the complete affair
has become a display of individuality that reflects their tastes, budget and sense of style.
The vows are written and personal to the event, the order of ceremony is not fixed in any
way and the marriage itself can be held anywhere at any time. Why, you don’t even have
to wear shoes any more! With this huge cultural shift, the importance of using social media
to show these new technology savvy brides what can be possible in floral accessories
can’t be emphasized enough. They are all looking for what they like, in colour, style and
Almost the first place they look is Pinterest such as our own board www.pinterest.com/info2052/weddings/
Filled with millions of pictures of floral bouquets, the ones that grab the bride’s attention are pinned to their own Pinterest boards… and that is how they are picking their wedding florist! Not by trawling through websites, or automatically using the one nearest to them, as perhaps was the case even 5 years ago.
In this rapidly changing world social media is the key. In my opinion it
therefore follows, that if all they are exposed to, is millions of pictures of handtied posies
with wrapped ribbon handles they will think that is all there is! Just the thought of doing
them for 40 years should drive you crazy!
And that is why this annual wedding edition of floral design exists…
… to inspire you with new ideas to try, photograph and add to your own
Pinterest board for the brides to find.
With enough wedding florists doing this we will
continue to have an inspiring, evolving and exciting wedding industry that includes a feast
of floral innovation every time.