Tag Archives: floral

Rub Shoulders with European Champion Florists

How often do you get the chance to rub shoulders with European Champion florists who have been judged the best in their own countries? It is a once in a lifetime opportunity for most of us, you will agree.

Hot new construction flower arrangement methods

Hot new construction flower arrangement methods

What if you could jump the barriers, linger in sessions closed to the public, and watch every stage as they all competed to become the best florist in Europe? Would that be AMAZING or what! Well here it is, as Pavol Kaššák did just that , running from demonstrations theatres to competition halls and back again to capture all the action in minute detail for you to study. Backed up by the passionate designers, Madeleine Sarradell and Gilles Vial-Caille we are able to bring you the best of the best in this and the June edition.

You will see the unique mechanics close up, the constructions methods all uncovered and exposed- in fact a dream seat in the front row as you are handed the hottest new trends and techniques on a plate!

Each time we have suggested how you can use these pieces in your own flower arranging, because what you are about to see is the future, the exciting emerging trends in floral design.

But ringing in my ears was a criticism about covering these extraordinary events from one of our readers, “But they are not relevant to my situation, so they are not of interest to me”, she wrote. The challenge was thrown down.

6 lessons using European Floral Mechanics

6 lessons using European Floral Mechanics

The result is this month’s companion video . I took 6 of the most interesting mechanics from this issue’s coverage, and used the same methods to create 6 extraordinary floral gifts that could be easily carried out of a flower shop, or into the car to take to a friend. The optional video is a simple and quick way to try out these new ideas for little expense and using equipment you may already have in your home or office.

6 Proven Line Directions

I came across a novice flower arranger when judging the competition within a floral art club recently. Her work was very pretty and perfectly symmetrical which in itself was an amazing achievement as natural plant material is usually not able to be so disciplined.

But there was something missing, a design aspect she had not yet mastered and was completely unaware of. It was that all important concept of ‘line’. ‘Line’ in flower arranging means the plant material is arranged so it leads your eye in a certain direction or directions. Without it you have a bunch of flowers sitting, looking pretty. With it you are able to introduce movement and rhythm. The arrangement becomes more dynamic and far more interesting.

The use of line in floral design

The use of line in floral design

This edition of floral design is therefore, all about line.

Your wonderful floral design
magazine team have been to some of the major flower shows to search out the best examples for you of successful designs with dominating lines. Now that should keep your design juices running for another month!

Flowers for the Grand Occasion

Watching the grand entrance by Swedish Royalty and winners at the Nobel Prize ceremony and dinner (fast forward the video below to see the flowers)

 once again emphasised to me the added value and sense of occasion that flowers bring to such elaborate affairs. Without them, it was just a huge hall of people dressed up for dinner.

In that case the flowers were sponsored by the growers of San Remo where Alfred Nobel spent his final years which of course leads to the question. How can these events take place without sponsorship unless your client base are millionaires? Perhaps the question leads directly to the answer. Someone has to cater to the fabulously wealthy so why shouldn’t it be you?

Flowers for the grand occasion

Flowers for the grand occasion

Impossible you may think, but you could be wrong. If you have been trained well initially, the key is confidence in your ability, great organisational skills and clever marketing. Deliver top class innovative design every time as the 4 talented florists featured in this edition do, and you too could be become a flower arranger to the rich and famous.

This edition of floral design is your mentor as florists from Sweden and the USA share their successful floral creations for the grand occasion for you to copy.

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

Wedding Trends 2014

It has been interesting watching how the wedding ceremonies have changed over the last
20 years in New Zealand.

The sharp contrast to my own wedding continues to surprise
me. Gone is the event being paid for by the Mums and Dads and with that, the tight control
over the ceremony, flowers and expectations being passed on from the older ‘ruling’
generation.

With the purse strings firmly held by the bride and groom, the complete affair
has become a display of individuality that reflects their tastes, budget and sense of style.
The vows are written and personal to the event, the order of ceremony is not fixed in any
way and the marriage itself can be held anywhere at any time. Why, you don’t even have
to wear shoes any more! With this huge cultural shift, the importance of using social media
to show these new technology savvy brides what can be possible in floral accessories
can’t be emphasized enough. They are all looking for what they like, in colour, style and
flower choices

Almost the first place they look is Pinterest such as our own board www.pinterest.com/info2052/weddings/ 

Filled with millions of pictures of floral bouquets, the ones that grab the bride’s attention are pinned to their own Pinterest boards… and that is how they are picking their wedding florist! Not by trawling through websites, or automatically using the one nearest to them, as perhaps was the case even 5 years ago.

In this rapidly changing world social media is the key. In my opinion it
therefore follows, that if all they are exposed to, is millions of pictures of handtied posies
with wrapped ribbon handles they will think that is all there is! Just the thought of doing
them for 40 years should drive you crazy!

And that is why this annual wedding edition of floral design exists…

… to inspire you with new ideas to try, photograph and add to your own
Pinterest board for the brides to find.

With enough wedding florists doing this we will
continue to have an inspiring, evolving and exciting wedding industry that includes a feast
of floral innovation every time.

A hidden market is right under your nose

Walked down the main shopping street of your neighbourhood lately? Noticed anything missing? I did in the village of 4000 I live in, in provincial New Zealand, 3 weeks ago. I searched every shop, business premise, professional chambers.. but did not find even one!

I am talking about a flower arrangement, a floral design, floral art, a bunch of flowers… whatever you call them… I mean flowers arranged in an artistic and modern way to soften the reception areas  and provide a welcome and spontaneous moment of joy.

All the small villages around us have flower arranging clubs and  florists working from home or small premises so why no flowers as an every day part of all these provincial centres? I have heard plenty of excuses in the 15 years I have been editor of floral design magazine. “People don’t like modern stuff”, “they don’t sell”, “no-one can afford them” on and on and on!

I can now say,” What rubbish” as over the last 3 weeks I have been introducing the good  business folk of  my small village to the wonders of modern floral design. That is not true actually as they already knew what they liked… they  just had no opportunity to enjoy wonderful flower arrangements on a regular basis.

The “Flower Up Paeroa” campaign was born out of my growing frustration of seeing the joy of fresh, fabulous, fantastically arranged flowers being eroded away by endless  bunches of ill-matched flowers wrapped in gaudy paper being peddled as normal.
flower arrangements for small businesses

But this campaign is also about you! You could be doing exactly the same thing in your neighbourhood! You are now able to copy what we are doing step by step, day by day, week by week! We have recorded the  first 6 designs  I made to  give  people the WOW factor… and they are NOT hard or overly complicated.  Each one made the recipients smile and  created quite a stir with their customers.  See more at http://www.vimeo.com/ondemand/businessflowers

But that is  not the end of it. I also wrote each day what we did… who we saw, how we let people know about us- in face the complete marketing campaign to get noticed! floral arrangements for a small businessDownload this valuable  insight in the floral design magazine special- Flower arranging for business at www.floraldesignmagazine.com/download0714.html and do what we are doing, in total detail.  This is your chance to grab that hidden market before someone else does!