Tag Archives: floral design

Floral foam. Is it one of the bad guys?

As plastics and polymers become so much a part of our everyday life I have begun to worry that  the earth will eventually become a huge plastic rubbish pile on land and in the oceans. Impossible? What if you knew that a huge percentage of plastics/polymers/resins and their derivatives manufactured  every day are NOT RECYCLABLE! That means they will sit  around for hundreds, perhaps thousands of years.

Does it not follow that each of us has to  either make sure the plastics and polymers we use are the recyclable ones or break down back to their organic origins?

Rumours have been flying around for years that floral foam is one of the bad guys… in other words it does not breakdown and every time you use a block you are adding to the global heap of plastic pollution. So I went searching on one  of the main manufacturer’s  websites. They say,” OASIS® Floral Foam Maxlife will biodegrade 25 percent within 18 months in biologically active landfill conditions 1.”

Notice the 1 at the end. In the footnote it states, “1. This product has been shown by ASTM D5511 to biodegrade 25% within 18 months in biologically active landfill conditions. Appropriate facilities may not exist in your area. The rate and extent shown do not mean that the product will continue to decompose.”

The source is  http://www.smithersoasis.com/2014/12/greening-the-floral-industry-with-oasis-floral-foam-maxlife/

So what about the other 75% still sitting in that landfill? Imagine every florist in the world, using even 5 blocks of floral foam a day. How much floral foam is that polluting the earth EVERY DAY? How many places have the appropriate landfill to de-construct 25% of it? Does anyone know? Do you care? Is it ‘out of sight, out of mind’?

As a responsible florist, editor and keeper of my small piece of the planet I have maintained an active floristry business for the last year and NOT USED ONE SINGLE BIT OF FLORAL FOAM. Over this time I have investigated myriad ways to use other mechanics that are natural, readily available and largely free.

If you  want to also save the planet from becoming one huge layer of plastic but don’t think you could survive in business without your floral foam, I recommend three videos to you to get started. All three show you alternative, effective, easily found mechanics, I have used over the last year.
Their links are:
https://vimeo.com/ondemand/agapanthus
https://vimeo.com/ondemand/newzealandroadtrip
https://vimeo.com/ondemand/events

Please think seriously about joining the quest to use less plastic and polymers in as many ways as you can so we are not leaving our planet a worse place than we found it.

Thank you

Rub Shoulders with European Champion Florists

How often do you get the chance to rub shoulders with European Champion florists who have been judged the best in their own countries? It is a once in a lifetime opportunity for most of us, you will agree.

Hot new construction flower arrangement methods

Hot new construction flower arrangement methods

What if you could jump the barriers, linger in sessions closed to the public, and watch every stage as they all competed to become the best florist in Europe? Would that be AMAZING or what! Well here it is, as Pavol Kaššák did just that , running from demonstrations theatres to competition halls and back again to capture all the action in minute detail for you to study. Backed up by the passionate designers, Madeleine Sarradell and Gilles Vial-Caille we are able to bring you the best of the best in this and the June edition.

You will see the unique mechanics close up, the constructions methods all uncovered and exposed- in fact a dream seat in the front row as you are handed the hottest new trends and techniques on a plate!

Each time we have suggested how you can use these pieces in your own flower arranging, because what you are about to see is the future, the exciting emerging trends in floral design.

But ringing in my ears was a criticism about covering these extraordinary events from one of our readers, “But they are not relevant to my situation, so they are not of interest to me”, she wrote. The challenge was thrown down.

6 lessons using European Floral Mechanics

6 lessons using European Floral Mechanics

The result is this month’s companion video . I took 6 of the most interesting mechanics from this issue’s coverage, and used the same methods to create 6 extraordinary floral gifts that could be easily carried out of a flower shop, or into the car to take to a friend. The optional video is a simple and quick way to try out these new ideas for little expense and using equipment you may already have in your home or office.

6 Proven Line Directions

I came across a novice flower arranger when judging the competition within a floral art club recently. Her work was very pretty and perfectly symmetrical which in itself was an amazing achievement as natural plant material is usually not able to be so disciplined.

But there was something missing, a design aspect she had not yet mastered and was completely unaware of. It was that all important concept of ‘line’. ‘Line’ in flower arranging means the plant material is arranged so it leads your eye in a certain direction or directions. Without it you have a bunch of flowers sitting, looking pretty. With it you are able to introduce movement and rhythm. The arrangement becomes more dynamic and far more interesting.

The use of line in floral design

The use of line in floral design

This edition of floral design is therefore, all about line.

Your wonderful floral design
magazine team have been to some of the major flower shows to search out the best examples for you of successful designs with dominating lines. Now that should keep your design juices running for another month!

The Hidden Truths about Texture

While communicating with some of the students currently enrolled in the floral design magazine’s floristry school, it dawned on me that it was time we went back and had a much closer look at the design elements and principles that are the foundation of not only flower arranging but every creative endeavour in the world. Many of our subscribers are also floristry colleges and floral art clubs in many different parts of the globe with hugely varying design styles that they consider ‘normal’ and ‘best’ and yet we all share these cornerstones in common. So in this special edition of floral design we investigate texture, a design element beloved by

Texture in flower arranging with floraldesignmagazine.com

The Hidden truths about Texture

architects, interior designers and the fashion industry as well as all of us. Accomplished American florists Lisa and Jaclyn (That’s Jaclyn’s design on the cover) and  editor of floral design magazine Tricia Legg bring their own cultural and personal styles to your attention as lessons but you will also notice the basic premise they all share, that important design foundation – texture! Using a contrast in texture in a floral arrangement is guaranteed to make your arrangements beautiful, interesting and successful and so here is your chance to  find out more!

The Fashion colours of 2016

It’s always exciting when the top 10 colours for the new year are released in the fashion, paint and design industries. For me it is the time to explore these colours and the combinations I am going to use for the year so my arrangements remain up to date and contemporary in the real world of interior design and wedding fashion.

The colours of 2016 in flower arrangements

The colours of 2016 in flower arrangements

This leads to the decisions I make about the colours of accessories, wraps and vases I buy, as well as the flowers and foliage I will order or grow. It is an annual fresh start, taking me on a new adventure into uncharted waters. This edition of floral design is your invitation to take the same route with all of the tedious colour theory and research already done for you. The ten 2106 top colours each have 4 companion colour suggestion bars as well as ideas from the world around you for more inspiration. An arrangement has been selected which uses one of these suggestions plus we include how top florists took these starting points further at one of Belgium’s biggest annual exhibitions at Alden Biesen. Have a blast with colour this year! Happy arranging

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

In case you missed this…

how to get more by being in public spaces to add to your reputation and attract new clients

Over the last 3 weeks I have added  a floral design magazine to your resources that shares some of the ways you can boost the effectiveness of your marketing strategies. Basically about how to get more by being in public spaces to add to your reputation and attract new clients

I decided it would be great to have large arrangements in a very public space as an advertisement but I thought they would be vandalised and I didn’t have the time and the right permissions.

Being able to make large creative pieces of floral design that attract so many people that they open up exciting opportunities would be so good.

The problem was finding a space that I was allowed to put them, having them lasting in all weathers and being noticed by everyone who went shopping.

So our floral design team of correspondents went hunting all over the world for solutions.

As a Florist I also got involved, in a small town where flowers are not traditionally displayed anywhere, I had to  prove to myself that such an exercise would bring  positive results, not only by attracting new customers, but to remind old customers I was still  around even though I work out of a home studio

The result is all in the floral design magazine Public Spaces. It reveals different ways for you to deal with promoting yourself this year that you haven’t tried before.

I show you how to fix the problem when designing for public spaces of vandals, weather, material costs and time, not only in the magazine but also in the companion optional extra  lessons.

I proved that the techniques used, plant material chosen can make them last in all weathers

Floral design magazine has been covering floral happenings around the world 16 years. Our team knew that you wanted to see real florists and florist students creating real displays for the public. They photographed the techniques used to construct these indoor and outdoor floral pieces, as reference points for your own work, close up and in detail.

And this is what makes this edition of floral design magazine unique, the only one to bring details of designs for public spaces from all around the world, the only one to tell you how to make each design, the only one to get behind the scenes to show you how the real world of floristry are increasing their profits and customer base by being welcomed to create  great design in public spaces.

Floral design magazine is a valuable resource, to improve the effectiveness of your marketing strategies, to reveal to you very public places where there is no competition for attention, and you and your floral work rule supreme.

This edition of floral design magazine is your helping hand, your mentor. Be excited about this resource, and if you have ever been frustrated with the results of your actions, you definitely need to check this out.  www.floraldesignmagazine.com/download0915.html

 

 

Flowers in Ice- a new approach

fowers in ice, will they freeze and go brown?

flowers in ice

Will  flowers go brown in ice?  Are some flowers better than others? what happens when you add tealights? 

These are the questions I wanted answered when I gathered a small group of passionate flower arrangers together yesterday to experiment with ice.  The results were awesome! We discovered the difference  made by freezing water when it is still very hot, compared with chilling it down first. We marvelled at  the fabulous effects when our finished pieces were put out in the sun. And then they started to melt. WOW! Suddenly we had bubbles moving which were still encased in the ice, and we were audience to nature’s own kinetic sculpture.

 So why don’t we use it more often? A fantastic resource; after all we all have access to water and you only need that, a mould and a freezer! Well perhaps a bit of imagination! I will definitely being creating ice and flower arrangements this Summer for the outside BBQ table.

Fortunately I had the camera (and MIke for the video) with me so I have captured  what we did for the June 2014 edition of floral design magazine.  That edition comes out on June 9th so subscribe today and be guaranteed of more of my experimental adventures each month with flowers. It’s just a click away at www.floraldesignmagazine.com/secure/printmag.html

If you are already an ice queen with flowers, email me  pictures of your creations… I can always add extra pages in that edition just for you! Me. I’m off to find a plastic traffic cone that needs to be filled with water…but will it fit in my freezer? Mmmm.

Do you know what triaxial weaving is? It is WOW!

Weave your lineal plant material in 3 directions at once

Weave your lineal plant material in 3 directions at once

All it took was 12 pieces of New Zealand Flax in 3 different colours and I have this amazing piece of weaving. I had never seen this type of weaving before where 3 directions are woven rather than the usual 2 and of course  using plant material to do it was even more exciting.

Try it with any linear plant material that is flexible and after the first one it will be easy! I have  included  in detail how to do it, step by step in the fabulous May 14 edition of floral design magazine available at www.floraldesignmagazine.com/download0514.html ( which is only $US8)  and it includes a video link to a  rather hairy  guy who is much more of an expert than me!