Tag Archives: flower shop business

Floral foam. Is it one of the bad guys?

As plastics and polymers become so much a part of our everyday life I have begun to worry that  the earth will eventually become a huge plastic rubbish pile on land and in the oceans. Impossible? What if you knew that a huge percentage of plastics/polymers/resins and their derivatives manufactured  every day are NOT RECYCLABLE! That means they will sit  around for hundreds, perhaps thousands of years.

Does it not follow that each of us has to  either make sure the plastics and polymers we use are the recyclable ones or break down back to their organic origins?

Rumours have been flying around for years that floral foam is one of the bad guys… in other words it does not breakdown and every time you use a block you are adding to the global heap of plastic pollution. So I went searching on one  of the main manufacturer’s  websites. They say,” OASIS® Floral Foam Maxlife will biodegrade 25 percent within 18 months in biologically active landfill conditions 1.”

Notice the 1 at the end. In the footnote it states, “1. This product has been shown by ASTM D5511 to biodegrade 25% within 18 months in biologically active landfill conditions. Appropriate facilities may not exist in your area. The rate and extent shown do not mean that the product will continue to decompose.”

The source is  http://www.smithersoasis.com/2014/12/greening-the-floral-industry-with-oasis-floral-foam-maxlife/

So what about the other 75% still sitting in that landfill? Imagine every florist in the world, using even 5 blocks of floral foam a day. How much floral foam is that polluting the earth EVERY DAY? How many places have the appropriate landfill to de-construct 25% of it? Does anyone know? Do you care? Is it ‘out of sight, out of mind’?

As a responsible florist, editor and keeper of my small piece of the planet I have maintained an active floristry business for the last year and NOT USED ONE SINGLE BIT OF FLORAL FOAM. Over this time I have investigated myriad ways to use other mechanics that are natural, readily available and largely free.

If you  want to also save the planet from becoming one huge layer of plastic but don’t think you could survive in business without your floral foam, I recommend three videos to you to get started. All three show you alternative, effective, easily found mechanics, I have used over the last year.
Their links are:
https://vimeo.com/ondemand/agapanthus
https://vimeo.com/ondemand/newzealandroadtrip
https://vimeo.com/ondemand/events

Please think seriously about joining the quest to use less plastic and polymers in as many ways as you can so we are not leaving our planet a worse place than we found it.

Thank you

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

Retrain, revitalise, refresh

This combination of  streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway.

This combination of streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway.

Do you need to retrain, revitalise and refresh yourself in order to stay on top of trends and retain the interest of your customers.

How can you do this when your life is hectic enough and you can’t take days out from your commitments to travel to demonstrations and workshops constantly?

You want to try out new techniques and methods and show your customers how creative you can be. But you haven’t worked out how to be everywhere at once and then another week has flown by and you are no further ahead.

What if you could  see the latest international trends and techniques  PLUS steam a video showing you how to create  contemporary floral pieces  step by step anywhere, anytime on any modern device?

It is finally possible with modern technology to retrain, revitalise, and refresh your flower arranging without taking time away from your daily commitments PLUS you are updated every month.

All this is possible with just 2 hours of your time a month by taking 10  minutes here,  15 minutes there. You choose when you tap in, for how long, on what device. Interruptions don’t matter nor where you are (or what you are wearing!) as long as you have an internet connection.  Make it happen now

Floral design magazine has been covering the world’s best florists for 16 years. We know the most successful floral design  styles, newest techniques, global fashions and latest hot trends. We gather the best internationally for you to learn from or be inspired by.

Each month you get by email the links to the latest demonstration which is streamed direct to you. You can stop pause, restart, and replay anytime. You also get the link to the internationally renowned floral design online magazine packed full of more practical, useable, flower arranging techniques.

This combination of  streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway. Portable, accessible, affordable, they are created to help you get ahead, fulfil your goals and thrill your clients.

We call the platinum subscription every passionate florist’s secret weapon against boredom, lack of success and begin stuck in a rut.

Don’t wait any longer to charge forward with renewed energy and passionate. Order your platinum subscription today and by tomorrow you could be wondering why you didn’t do it sooner.

Shoot your way to success

 

Create the perfect setting for your flower arrangement before you take the picture

Create the perfect setting for your flower arrangement before you take the picture

If you cannot take beautiful photos of your flower arrangements with your digital camera, you are missing an ENORMOUS opportunity!

I  would LOVE to  show you how to use your digital camera to take the most fabulous photographs of your floral design… and then share my small business secrets on what to do with them!

Don’t miss out on the huge potential of your own, professional standard, flower arranging photos. Discover dozens of ways to turn those flower photographs into inspiring portfolios, gifts, crafts, fund raisers for your club, or even promotional, marketing and branding tools.

If you just can’t take these fabulous photographs of your floral design, as you feel sure that you could never be as great as the professional photographers in your area, I can prove you wrong, wrong wrong!

If you are using a candle always light it!

If you are using a candle always light it!

 As editor and chief photographer for the internationally acclaimed floral design magazine  I, along with our international correspondents produce those stunning flower photographs the magazine is so famous for… and it is all done with no photographic studio, no extra lighting, or the need to buy mega expensive equipment.

In the worst, darkest churches, halls, exhibition spaces you can still get a great photograph of your flower arrangements and I would love to share with you all the inner secrets of how I do it, so you can too!

This way you will be able to record new floral design arrangements or your award winning floral designs in the floral world so that you can always offer your clients what they want, increase your club’s potential fund raisers, or produce your own personal gifts capturing your floral design talents.

And so I wrote an inexpensive downloadable ebook!
When you order this floral photography electronic ebook, delivered to you via email, you will finally learn all about your digital camera… written in non-technical language, with my own fabulous photographs to illustrate each point. This means you will actually see what I am talking about and be able to understand the concepts easily!

Learn how your digital camera can double or even triple your flower shop income

Learn how your digital camera can double or even triple your flower shop income

In part 2 of the ebook learn how to create gifts, stationery, crafts, promotional material, items you can sell, in fact all the different ways you can use these fabulous photos you can now take, for your own pleasure or profit. This section is divided into 3 parts: Using your photos for profit, for business promotions and for pleasure.

Just one of these ideas will get you back the $US 10 you invested in this ebook! Yes, that is all it iyour investment amounts to!