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Floral foam. Is it one of the bad guys?

As plastics and polymers become so much a part of our everyday life I have begun to worry that  the earth will eventually become a huge plastic rubbish pile on land and in the oceans. Impossible? What if you knew that a huge percentage of plastics/polymers/resins and their derivatives manufactured  every day are NOT RECYCLABLE! That means they will sit  around for hundreds, perhaps thousands of years.

Does it not follow that each of us has to  either make sure the plastics and polymers we use are the recyclable ones or break down back to their organic origins?

Rumours have been flying around for years that floral foam is one of the bad guys… in other words it does not breakdown and every time you use a block you are adding to the global heap of plastic pollution. So I went searching on one  of the main manufacturer’s  websites. They say,” OASIS® Floral Foam Maxlife will biodegrade 25 percent within 18 months in biologically active landfill conditions 1.”

Notice the 1 at the end. In the footnote it states, “1. This product has been shown by ASTM D5511 to biodegrade 25% within 18 months in biologically active landfill conditions. Appropriate facilities may not exist in your area. The rate and extent shown do not mean that the product will continue to decompose.”

The source is  http://www.smithersoasis.com/2014/12/greening-the-floral-industry-with-oasis-floral-foam-maxlife/

So what about the other 75% still sitting in that landfill? Imagine every florist in the world, using even 5 blocks of floral foam a day. How much floral foam is that polluting the earth EVERY DAY? How many places have the appropriate landfill to de-construct 25% of it? Does anyone know? Do you care? Is it ‘out of sight, out of mind’?

As a responsible florist, editor and keeper of my small piece of the planet I have maintained an active floristry business for the last year and NOT USED ONE SINGLE BIT OF FLORAL FOAM. Over this time I have investigated myriad ways to use other mechanics that are natural, readily available and largely free.

If you  want to also save the planet from becoming one huge layer of plastic but don’t think you could survive in business without your floral foam, I recommend three videos to you to get started. All three show you alternative, effective, easily found mechanics, I have used over the last year.
Their links are:
https://vimeo.com/ondemand/agapanthus
https://vimeo.com/ondemand/newzealandroadtrip
https://vimeo.com/ondemand/events

Please think seriously about joining the quest to use less plastic and polymers in as many ways as you can so we are not leaving our planet a worse place than we found it.

Thank you

Rub Shoulders with European Champion Florists

How often do you get the chance to rub shoulders with European Champion florists who have been judged the best in their own countries? It is a once in a lifetime opportunity for most of us, you will agree.

Hot new construction flower arrangement methods

Hot new construction flower arrangement methods

What if you could jump the barriers, linger in sessions closed to the public, and watch every stage as they all competed to become the best florist in Europe? Would that be AMAZING or what! Well here it is, as Pavol Kaššák did just that , running from demonstrations theatres to competition halls and back again to capture all the action in minute detail for you to study. Backed up by the passionate designers, Madeleine Sarradell and Gilles Vial-Caille we are able to bring you the best of the best in this and the June edition.

You will see the unique mechanics close up, the constructions methods all uncovered and exposed- in fact a dream seat in the front row as you are handed the hottest new trends and techniques on a plate!

Each time we have suggested how you can use these pieces in your own flower arranging, because what you are about to see is the future, the exciting emerging trends in floral design.

But ringing in my ears was a criticism about covering these extraordinary events from one of our readers, “But they are not relevant to my situation, so they are not of interest to me”, she wrote. The challenge was thrown down.

6 lessons using European Floral Mechanics

6 lessons using European Floral Mechanics

The result is this month’s companion video . I took 6 of the most interesting mechanics from this issue’s coverage, and used the same methods to create 6 extraordinary floral gifts that could be easily carried out of a flower shop, or into the car to take to a friend. The optional video is a simple and quick way to try out these new ideas for little expense and using equipment you may already have in your home or office.

6 Proven Line Directions

I came across a novice flower arranger when judging the competition within a floral art club recently. Her work was very pretty and perfectly symmetrical which in itself was an amazing achievement as natural plant material is usually not able to be so disciplined.

But there was something missing, a design aspect she had not yet mastered and was completely unaware of. It was that all important concept of ‘line’. ‘Line’ in flower arranging means the plant material is arranged so it leads your eye in a certain direction or directions. Without it you have a bunch of flowers sitting, looking pretty. With it you are able to introduce movement and rhythm. The arrangement becomes more dynamic and far more interesting.

The use of line in floral design

The use of line in floral design

This edition of floral design is therefore, all about line.

Your wonderful floral design
magazine team have been to some of the major flower shows to search out the best examples for you of successful designs with dominating lines. Now that should keep your design juices running for another month!

Flowers for the Grand Occasion

Watching the grand entrance by Swedish Royalty and winners at the Nobel Prize ceremony and dinner (fast forward the video below to see the flowers)

 once again emphasised to me the added value and sense of occasion that flowers bring to such elaborate affairs. Without them, it was just a huge hall of people dressed up for dinner.

In that case the flowers were sponsored by the growers of San Remo where Alfred Nobel spent his final years which of course leads to the question. How can these events take place without sponsorship unless your client base are millionaires? Perhaps the question leads directly to the answer. Someone has to cater to the fabulously wealthy so why shouldn’t it be you?

Flowers for the grand occasion

Flowers for the grand occasion

Impossible you may think, but you could be wrong. If you have been trained well initially, the key is confidence in your ability, great organisational skills and clever marketing. Deliver top class innovative design every time as the 4 talented florists featured in this edition do, and you too could be become a flower arranger to the rich and famous.

This edition of floral design is your mentor as florists from Sweden and the USA share their successful floral creations for the grand occasion for you to copy.

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

52 weeks of corporate and business flower arrangements

There are reception desks everywhere in your area waiting for fresh flowers from you to be delivered each week.

You may think you aren’t creative enough, or  that your competition has them all or you wonder if the businesses in your area would be willing to pay for them.

But  wouldn’t you love to create fresh flower arrangements once a week  to make extra money?

52 weeks of corporate/business arrangements

52 weeks of corporate/business arrangements

The problem is finding the people to say yes

The problem is finding businesses being able to afford it and want it

The problem is being more creative and innovative than your competition.

I am a florist who solved all those problems, in a small town where flowers are not traditionally displayed anywhere,  the businesses are definitely not wealthy and there are no flower markets .

I needed to be creative enough to create modern, beautiful flower arrangements within any  budget, including low, low, low… and this magazine reveals the best of these very  arrangements I used to capture that market of businesses and corporate reception areas.

It was then as easy as taking a free arrangement in, asking them to notice customer response and leaving it for a week, going  back  and asking for a continual order.

I have done it, I have proved it works in even our small village of 3000, I found customers who continue to get flowers off me every week  as a standing order and they love them.

So You need to know that there are receptionists out there who want flowers, The arrangements I have selected for this magazine are all photographed before they went to real businesses,  they are not pretend arrangements for an extravagant  photo shoot to sell magazines, They are actual creative, interesting, designs for you to copy and adjust to your own area’s available plant material and budget.  You can take the wide range of styles and techniques in this floral design magazine special  and wow them with really spectacular displays for 52 weeks of the year.

This edition of floral design magazine  is a valuable resource that  I believe will give you the necessary variety and wow factor in your flower arranging  to open up new markets  that you didn’t even know existed.

This edition is your helping hand, your mentor . Be  very excited about this edition .You have discovered a resource to help you into a lucrative market that demands creativity. It is waiting for you!

Buy this magazine for only $US15  now   to guide you through 52 weeks of creative, innovative corporate or business designing. Do it now. Don’t think later as  all those receptionists with  flowerless counters are waiting for you to go for it.

If you miss the Christmas blog you miss this BIG news.

You have missed out on my  digital Christmas Special published October 2015 . That means you missed out on some pretty big stuff.

.I want to help you increase your share and really get into the spirit of Christmas.

You missed out on some pretty big stuff.

Not only is Christmas the BIG opportunity to increase sales and attract new clients who will be long term I have personally selected content in the Christmas Special to accentuate your point of difference.

I know people spend a lot of money at Christmas but your flower sales can go down as you compete with the big players. I want to help you increase your share and really get into the spirit of Christmas.

This new approach to selling Christmas flowers can start right now because working harder is not the answer, nor is working longer hours for the same results

The problem is all those cheap imports, the plastic nic nacs and baubles, the mountains of cheap and nasty being sold to the masses where everything looks the same

I show you how the successful floral designers are fighting back. They don’t want the same, they are looking for the different, the unique, the one offs. They want to sell floral design that their clients can’t find anywhere else. They know their clients want the new, the interesting and the beautiful.

Don’t waste your valuable time ploughing through the internet or flower magazines for hours looking for random ideas and inspiration. Most of the time the plant material used is expensive or hard to get in your area or you have no idea how the pieces were made. Besides could your customers even afford to buy them as they take so long to make?

The Christmas edition of floral design shares:

Many different pieces you can make to attract new Christmas customers,

Gives you floral ideas to deal with Christmas this year that you haven’t tried before.

Fixes the problem of low budgets, (yours or your customers)

Explains the techniques in full if you think you lack some floristry skills,

Shows you how to making Christmas pieces that are interesting and affordable

All the designs are personally selected by me to give you   new skills, a range of prices, with budget suggestions and substitution. All the techniques are explained in full, not just a series of pretty pictures.

Floral design magazine has been covering the world’s best florists for 16 years. Our Correspondents are constantly seeking out the newest trends and taking the cameras behind the scenes to see how the designs are being made so you can learn more skills.

Our team are flower arrangers and florists who know what you are looking to learn, so you can always have new and interesting designs on display to keep your customers coming back.

Floral Design  magazine is unique, the only one to bring designs from all around the world, the only one to tell you how to make the design, the only one to not use press releases for content, but go to the competition, exhibitions and small flower shows to see the emerging creativity.

Floral design magazine is your valuable resource,

Make time to read it, learn from it, try out the techniques in it

So that that it will flood you with torrents of inspired floral design to make

and attract more customers to you this Christmas,

Say hello to improved profit margin, improved sales.

This Christmas special is your helping hand, your mentor. We are excited about this Christmas, and about you, as you have discovered a viable, valuable resource that will send your Christmas sales through the roof! Download it now!