Tag Archives: magazine

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

52 weeks of corporate and business flower arrangements

There are reception desks everywhere in your area waiting for fresh flowers from you to be delivered each week.

You may think you aren’t creative enough, or  that your competition has them all or you wonder if the businesses in your area would be willing to pay for them.

But  wouldn’t you love to create fresh flower arrangements once a week  to make extra money?

52 weeks of corporate/business arrangements

52 weeks of corporate/business arrangements

The problem is finding the people to say yes

The problem is finding businesses being able to afford it and want it

The problem is being more creative and innovative than your competition.

I am a florist who solved all those problems, in a small town where flowers are not traditionally displayed anywhere,  the businesses are definitely not wealthy and there are no flower markets .

I needed to be creative enough to create modern, beautiful flower arrangements within any  budget, including low, low, low… and this magazine reveals the best of these very  arrangements I used to capture that market of businesses and corporate reception areas.

It was then as easy as taking a free arrangement in, asking them to notice customer response and leaving it for a week, going  back  and asking for a continual order.

I have done it, I have proved it works in even our small village of 3000, I found customers who continue to get flowers off me every week  as a standing order and they love them.

So You need to know that there are receptionists out there who want flowers, The arrangements I have selected for this magazine are all photographed before they went to real businesses,  they are not pretend arrangements for an extravagant  photo shoot to sell magazines, They are actual creative, interesting, designs for you to copy and adjust to your own area’s available plant material and budget.  You can take the wide range of styles and techniques in this floral design magazine special  and wow them with really spectacular displays for 52 weeks of the year.

This edition of floral design magazine  is a valuable resource that  I believe will give you the necessary variety and wow factor in your flower arranging  to open up new markets  that you didn’t even know existed.

This edition is your helping hand, your mentor . Be  very excited about this edition .You have discovered a resource to help you into a lucrative market that demands creativity. It is waiting for you!

Buy this magazine for only $US15  now   to guide you through 52 weeks of creative, innovative corporate or business designing. Do it now. Don’t think later as  all those receptionists with  flowerless counters are waiting for you to go for it.

If you miss the Christmas blog you miss this BIG news.

You have missed out on my  digital Christmas Special published October 2015 . That means you missed out on some pretty big stuff.

.I want to help you increase your share and really get into the spirit of Christmas.

You missed out on some pretty big stuff.

Not only is Christmas the BIG opportunity to increase sales and attract new clients who will be long term I have personally selected content in the Christmas Special to accentuate your point of difference.

I know people spend a lot of money at Christmas but your flower sales can go down as you compete with the big players. I want to help you increase your share and really get into the spirit of Christmas.

This new approach to selling Christmas flowers can start right now because working harder is not the answer, nor is working longer hours for the same results

The problem is all those cheap imports, the plastic nic nacs and baubles, the mountains of cheap and nasty being sold to the masses where everything looks the same

I show you how the successful floral designers are fighting back. They don’t want the same, they are looking for the different, the unique, the one offs. They want to sell floral design that their clients can’t find anywhere else. They know their clients want the new, the interesting and the beautiful.

Don’t waste your valuable time ploughing through the internet or flower magazines for hours looking for random ideas and inspiration. Most of the time the plant material used is expensive or hard to get in your area or you have no idea how the pieces were made. Besides could your customers even afford to buy them as they take so long to make?

The Christmas edition of floral design shares:

Many different pieces you can make to attract new Christmas customers,

Gives you floral ideas to deal with Christmas this year that you haven’t tried before.

Fixes the problem of low budgets, (yours or your customers)

Explains the techniques in full if you think you lack some floristry skills,

Shows you how to making Christmas pieces that are interesting and affordable

All the designs are personally selected by me to give you   new skills, a range of prices, with budget suggestions and substitution. All the techniques are explained in full, not just a series of pretty pictures.

Floral design magazine has been covering the world’s best florists for 16 years. Our Correspondents are constantly seeking out the newest trends and taking the cameras behind the scenes to see how the designs are being made so you can learn more skills.

Our team are flower arrangers and florists who know what you are looking to learn, so you can always have new and interesting designs on display to keep your customers coming back.

Floral Design  magazine is unique, the only one to bring designs from all around the world, the only one to tell you how to make the design, the only one to not use press releases for content, but go to the competition, exhibitions and small flower shows to see the emerging creativity.

Floral design magazine is your valuable resource,

Make time to read it, learn from it, try out the techniques in it

So that that it will flood you with torrents of inspired floral design to make

and attract more customers to you this Christmas,

Say hello to improved profit margin, improved sales.

This Christmas special is your helping hand, your mentor. We are excited about this Christmas, and about you, as you have discovered a viable, valuable resource that will send your Christmas sales through the roof! Download it now!

Wedding Trends 2014

It has been interesting watching how the wedding ceremonies have changed over the last
20 years in New Zealand.

The sharp contrast to my own wedding continues to surprise
me. Gone is the event being paid for by the Mums and Dads and with that, the tight control
over the ceremony, flowers and expectations being passed on from the older ‘ruling’
generation.

With the purse strings firmly held by the bride and groom, the complete affair
has become a display of individuality that reflects their tastes, budget and sense of style.
The vows are written and personal to the event, the order of ceremony is not fixed in any
way and the marriage itself can be held anywhere at any time. Why, you don’t even have
to wear shoes any more! With this huge cultural shift, the importance of using social media
to show these new technology savvy brides what can be possible in floral accessories
can’t be emphasized enough. They are all looking for what they like, in colour, style and
flower choices

Almost the first place they look is Pinterest such as our own board www.pinterest.com/info2052/weddings/ 

Filled with millions of pictures of floral bouquets, the ones that grab the bride’s attention are pinned to their own Pinterest boards… and that is how they are picking their wedding florist! Not by trawling through websites, or automatically using the one nearest to them, as perhaps was the case even 5 years ago.

In this rapidly changing world social media is the key. In my opinion it
therefore follows, that if all they are exposed to, is millions of pictures of handtied posies
with wrapped ribbon handles they will think that is all there is! Just the thought of doing
them for 40 years should drive you crazy!

And that is why this annual wedding edition of floral design exists…

… to inspire you with new ideas to try, photograph and add to your own
Pinterest board for the brides to find.

With enough wedding florists doing this we will
continue to have an inspiring, evolving and exciting wedding industry that includes a feast
of floral innovation every time.

Do you know what triaxial weaving is? It is WOW!

Weave your lineal plant material in 3 directions at once

Weave your lineal plant material in 3 directions at once

All it took was 12 pieces of New Zealand Flax in 3 different colours and I have this amazing piece of weaving. I had never seen this type of weaving before where 3 directions are woven rather than the usual 2 and of course  using plant material to do it was even more exciting.

Try it with any linear plant material that is flexible and after the first one it will be easy! I have  included  in detail how to do it, step by step in the fabulous May 14 edition of floral design magazine available at www.floraldesignmagazine.com/download0514.html ( which is only $US8)  and it includes a video link to a  rather hairy  guy who is much more of an expert than me!