Tag Archives: marketing

Be first to introduce new flower arrangement concepts and ideas.

How is it that when you go to a floristry workshop or demonstration , the person  you have paid so much money to see and watch has floral design ideas you have never even thought of?

How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?

The problem is once  you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.

What if  your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.

Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral  fashion.

Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?

We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.

Floral Art

Floral Art

Visit  the 38 concept ideas in this special ‘Floral Art’ edition  time and time again as at each viewing you will see something else to try… an interesting technique, a  method of construction you haven’t thought about, a design to showcase in your window to  attract  your customers’ reaction.

Floral design magazine has been covering the world’s best for 16 years.

We know the potential of exciting, unusual floral art and  in this edition I even suggest ways you can adapt  the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader  last week, as she delved into it.

People will talk about you and your floral designing if you rise above the  rest, if your work is different and  creative, if you are one step ahead of the crowd.

This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.

Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!

Retrain, revitalise, refresh

This combination of  streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway.

This combination of streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway.

Do you need to retrain, revitalise and refresh yourself in order to stay on top of trends and retain the interest of your customers.

How can you do this when your life is hectic enough and you can’t take days out from your commitments to travel to demonstrations and workshops constantly?

You want to try out new techniques and methods and show your customers how creative you can be. But you haven’t worked out how to be everywhere at once and then another week has flown by and you are no further ahead.

What if you could  see the latest international trends and techniques  PLUS steam a video showing you how to create  contemporary floral pieces  step by step anywhere, anytime on any modern device?

It is finally possible with modern technology to retrain, revitalise, and refresh your flower arranging without taking time away from your daily commitments PLUS you are updated every month.

All this is possible with just 2 hours of your time a month by taking 10  minutes here,  15 minutes there. You choose when you tap in, for how long, on what device. Interruptions don’t matter nor where you are (or what you are wearing!) as long as you have an internet connection.  Make it happen now

Floral design magazine has been covering the world’s best florists for 16 years. We know the most successful floral design  styles, newest techniques, global fashions and latest hot trends. We gather the best internationally for you to learn from or be inspired by.

Each month you get by email the links to the latest demonstration which is streamed direct to you. You can stop pause, restart, and replay anytime. You also get the link to the internationally renowned floral design online magazine packed full of more practical, useable, flower arranging techniques.

This combination of  streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway. Portable, accessible, affordable, they are created to help you get ahead, fulfil your goals and thrill your clients.

We call the platinum subscription every passionate florist’s secret weapon against boredom, lack of success and begin stuck in a rut.

Don’t wait any longer to charge forward with renewed energy and passionate. Order your platinum subscription today and by tomorrow you could be wondering why you didn’t do it sooner.

In case you missed this…

how to get more by being in public spaces to add to your reputation and attract new clients

Over the last 3 weeks I have added  a floral design magazine to your resources that shares some of the ways you can boost the effectiveness of your marketing strategies. Basically about how to get more by being in public spaces to add to your reputation and attract new clients

I decided it would be great to have large arrangements in a very public space as an advertisement but I thought they would be vandalised and I didn’t have the time and the right permissions.

Being able to make large creative pieces of floral design that attract so many people that they open up exciting opportunities would be so good.

The problem was finding a space that I was allowed to put them, having them lasting in all weathers and being noticed by everyone who went shopping.

So our floral design team of correspondents went hunting all over the world for solutions.

As a Florist I also got involved, in a small town where flowers are not traditionally displayed anywhere, I had to  prove to myself that such an exercise would bring  positive results, not only by attracting new customers, but to remind old customers I was still  around even though I work out of a home studio

The result is all in the floral design magazine Public Spaces. It reveals different ways for you to deal with promoting yourself this year that you haven’t tried before.

I show you how to fix the problem when designing for public spaces of vandals, weather, material costs and time, not only in the magazine but also in the companion optional extra  lessons.

I proved that the techniques used, plant material chosen can make them last in all weathers

Floral design magazine has been covering floral happenings around the world 16 years. Our team knew that you wanted to see real florists and florist students creating real displays for the public. They photographed the techniques used to construct these indoor and outdoor floral pieces, as reference points for your own work, close up and in detail.

And this is what makes this edition of floral design magazine unique, the only one to bring details of designs for public spaces from all around the world, the only one to tell you how to make each design, the only one to get behind the scenes to show you how the real world of floristry are increasing their profits and customer base by being welcomed to create  great design in public spaces.

Floral design magazine is a valuable resource, to improve the effectiveness of your marketing strategies, to reveal to you very public places where there is no competition for attention, and you and your floral work rule supreme.

This edition of floral design magazine is your helping hand, your mentor. Be excited about this resource, and if you have ever been frustrated with the results of your actions, you definitely need to check this out.  www.floraldesignmagazine.com/download0915.html

 

 

A hidden market is right under your nose

Walked down the main shopping street of your neighbourhood lately? Noticed anything missing? I did in the village of 4000 I live in, in provincial New Zealand, 3 weeks ago. I searched every shop, business premise, professional chambers.. but did not find even one!

I am talking about a flower arrangement, a floral design, floral art, a bunch of flowers… whatever you call them… I mean flowers arranged in an artistic and modern way to soften the reception areas  and provide a welcome and spontaneous moment of joy.

All the small villages around us have flower arranging clubs and  florists working from home or small premises so why no flowers as an every day part of all these provincial centres? I have heard plenty of excuses in the 15 years I have been editor of floral design magazine. “People don’t like modern stuff”, “they don’t sell”, “no-one can afford them” on and on and on!

I can now say,” What rubbish” as over the last 3 weeks I have been introducing the good  business folk of  my small village to the wonders of modern floral design. That is not true actually as they already knew what they liked… they  just had no opportunity to enjoy wonderful flower arrangements on a regular basis.

The “Flower Up Paeroa” campaign was born out of my growing frustration of seeing the joy of fresh, fabulous, fantastically arranged flowers being eroded away by endless  bunches of ill-matched flowers wrapped in gaudy paper being peddled as normal.
flower arrangements for small businesses

But this campaign is also about you! You could be doing exactly the same thing in your neighbourhood! You are now able to copy what we are doing step by step, day by day, week by week! We have recorded the  first 6 designs  I made to  give  people the WOW factor… and they are NOT hard or overly complicated.  Each one made the recipients smile and  created quite a stir with their customers.  See more at http://www.vimeo.com/ondemand/businessflowers

But that is  not the end of it. I also wrote each day what we did… who we saw, how we let people know about us- in face the complete marketing campaign to get noticed! floral arrangements for a small businessDownload this valuable  insight in the floral design magazine special- Flower arranging for business at www.floraldesignmagazine.com/download0714.html and do what we are doing, in total detail.  This is your chance to grab that hidden market before someone else does!