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How often do you get the chance to rub shoulders with European Champion florists who have been judged the best in their own countries? It is a once in a lifetime opportunity for most of us, you will agree.
What if you could jump the barriers, linger in sessions closed to the public, and watch every stage as they all competed to become the best florist in Europe? Would that be AMAZING or what! Well here it is, as Pavol Kaššák did just that , running from demonstrations theatres to competition halls and back again to capture all the action in minute detail for you to study. Backed up by the passionate designers, Madeleine Sarradell and Gilles Vial-Caille we are able to bring you the best of the best in this and the June edition.
You will see the unique mechanics close up, the constructions methods all uncovered and exposed- in fact a dream seat in the front row as you are handed the hottest new trends and techniques on a plate!
Each time we have suggested how you can use these pieces in your own flower arranging, because what you are about to see is the future, the exciting emerging trends in floral design.
But ringing in my ears was a criticism about covering these extraordinary events from one of our readers, “But they are not relevant to my situation, so they are not of interest to me”, she wrote. The challenge was thrown down.
The result is this month’s companion video . I took 6 of the most interesting mechanics from this issue’s coverage, and used the same methods to create 6 extraordinary floral gifts that could be easily carried out of a flower shop, or into the car to take to a friend. The optional video is a simple and quick way to try out these new ideas for little expense and using equipment you may already have in your home or office.
I came across a novice flower arranger when judging the competition within a floral art club recently. Her work was very pretty and perfectly symmetrical which in itself was an amazing achievement as natural plant material is usually not able to be so disciplined.
But there was something missing, a design aspect she had not yet mastered and was completely unaware of. It was that all important concept of ‘line’. ‘Line’ in flower arranging means the plant material is arranged so it leads your eye in a certain direction or directions. Without it you have a bunch of flowers sitting, looking pretty. With it you are able to introduce movement and rhythm. The arrangement becomes more dynamic and far more interesting.
This edition of floral design is therefore, all about line.
Your wonderful floral design
magazine team have been to some of the major flower shows to search out the best examples for you of successful designs with dominating lines. Now that should keep your design juices running for another month!
While communicating with some of the students currently enrolled in the floral design magazine’s floristry school, it dawned on me that it was time we went back and had a much closer look at the design elements and principles that are the foundation of not only flower arranging but every creative endeavour in the world. Many of our subscribers are also floristry colleges and floral art clubs in many different parts of the globe with hugely varying design styles that they consider ‘normal’ and ‘best’ and yet we all share these cornerstones in common. So in this special edition of floral design we investigate texture, a design element beloved by
architects, interior designers and the fashion industry as well as all of us. Accomplished American florists Lisa and Jaclyn (That’s Jaclyn’s design on the cover) and editor of floral design magazine Tricia Legg bring their own cultural and personal styles to your attention as lessons but you will also notice the basic premise they all share, that important design foundation – texture! Using a contrast in texture in a floral arrangement is guaranteed to make your arrangements beautiful, interesting and successful and so here is your chance to find out more!
Watching the grand entrance by Swedish Royalty and winners at the Nobel Prize ceremony and dinner (fast forward the video below to see the flowers)
once again emphasised to me the added value and sense of occasion that flowers bring to such elaborate affairs. Without them, it was just a huge hall of people dressed up for dinner.
In that case the flowers were sponsored by the growers of San Remo where Alfred Nobel spent his final years which of course leads to the question. How can these events take place without sponsorship unless your client base are millionaires? Perhaps the question leads directly to the answer. Someone has to cater to the fabulously wealthy so why shouldn’t it be you?
Impossible you may think, but you could be wrong. If you have been trained well initially, the key is confidence in your ability, great organisational skills and clever marketing. Deliver top class innovative design every time as the 4 talented florists featured in this edition do, and you too could be become a flower arranger to the rich and famous.
This edition of floral design is your mentor as florists from Sweden and the USA share their successful floral creations for the grand occasion for you to copy.
It’s always exciting when the top 10 colours for the new year are released in the fashion, paint and design industries. For me it is the time to explore these colours and the combinations I am going to use for the year so my arrangements remain up to date and contemporary in the real world of interior design and wedding fashion.
This leads to the decisions I make about the colours of accessories, wraps and vases I buy, as well as the flowers and foliage I will order or grow. It is an annual fresh start, taking me on a new adventure into uncharted waters. This edition of floral design is your invitation to take the same route with all of the tedious colour theory and research already done for you. The ten 2106 top colours each have 4 companion colour suggestion bars as well as ideas from the world around you for more inspiration. An arrangement has been selected which uses one of these suggestions plus we include how top florists took these starting points further at one of Belgium’s biggest annual exhibitions at Alden Biesen. Have a blast with colour this year! Happy arranging
How is it that when you go to a floristry workshop or demonstration , the person you have paid so much money to see and watch has floral design ideas you have never even thought of?
How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?
The problem is once you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.
What if your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.
Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral fashion.
Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?
We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.
Visit the 38 concept ideas in this special ‘Floral Art’ edition time and time again as at each viewing you will see something else to try… an interesting technique, a method of construction you haven’t thought about, a design to showcase in your window to attract your customers’ reaction.
Floral design magazine has been covering the world’s best for 16 years.
We know the potential of exciting, unusual floral art and in this edition I even suggest ways you can adapt the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader last week, as she delved into it.
People will talk about you and your floral designing if you rise above the rest, if your work is different and creative, if you are one step ahead of the crowd.
This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.
Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!