Watching the grand entrance by Swedish Royalty and winners at the Nobel Prize ceremony and dinner (fast forward the video below to see the flowers)
once again emphasised to me the added value and sense of occasion that flowers bring to such elaborate affairs. Without them, it was just a huge hall of people dressed up for dinner.
In that case the flowers were sponsored by the growers of San Remo where Alfred Nobel spent his final years which of course leads to the question. How can these events take place without sponsorship unless your client base are millionaires? Perhaps the question leads directly to the answer. Someone has to cater to the fabulously wealthy so why shouldn’t it be you?
Impossible you may think, but you could be wrong. If you have been trained well initially, the key is confidence in your ability, great organisational skills and clever marketing. Deliver top class innovative design every time as the 4 talented florists featured in this edition do, and you too could be become a flower arranger to the rich and famous.
This edition of floral design is your mentor as florists from Sweden and the USA share their successful floral creations for the grand occasion for you to copy.