It’s always exciting when the top 10 colours for the new year are released in the fashion, paint and design industries. For me it is the time to explore these colours and the combinations I am going to use for the year so my arrangements remain up to date and contemporary in the real world of interior design and wedding fashion.
This leads to the decisions I make about the colours of accessories, wraps and vases I buy, as well as the flowers and foliage I will order or grow. It is an annual fresh start, taking me on a new adventure into uncharted waters. This edition of floral design is your invitation to take the same route with all of the tedious colour theory and research already done for you. The ten 2106 top colours each have 4 companion colour suggestion bars as well as ideas from the world around you for more inspiration. An arrangement has been selected which uses one of these suggestions plus we include how top florists took these starting points further at one of Belgium’s biggest annual exhibitions at Alden Biesen. Have a blast with colour this year! Happy arranging
How is it that when you go to a floristry workshop or demonstration , the person you have paid so much money to see and watch has floral design ideas you have never even thought of?
How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?
The problem is once you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.
What if your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.
Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral fashion.
Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?
We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.
Visit the 38 concept ideas in this special ‘Floral Art’ edition time and time again as at each viewing you will see something else to try… an interesting technique, a method of construction you haven’t thought about, a design to showcase in your window to attract your customers’ reaction.
Floral design magazine has been covering the world’s best for 16 years.
We know the potential of exciting, unusual floral art and in this edition I even suggest ways you can adapt the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader last week, as she delved into it.
People will talk about you and your floral designing if you rise above the rest, if your work is different and creative, if you are one step ahead of the crowd.
This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.
Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!
Do you need to retrain, revitalise and refresh yourself in order to stay on top of trends and retain the interest of your customers.
How can you do this when your life is hectic enough and you can’t take days out from your commitments to travel to demonstrations and workshops constantly?
You want to try out new techniques and methods and show your customers how creative you can be. But you haven’t worked out how to be everywhere at once and then another week has flown by and you are no further ahead.
What if you could see the latest international trends and techniques PLUS steam a video showing you how to create contemporary floral pieces step by step anywhere, anytime on any modern device?
It is finally possible with modern technology to retrain, revitalise, and refresh your flower arranging without taking time away from your daily commitments PLUS you are updated every month.
All this is possible with just 2 hours of your time a month by taking 10 minutes here, 15 minutes there. You choose when you tap in, for how long, on what device. Interruptions don’t matter nor where you are (or what you are wearing!) as long as you have an internet connection. Make it happen now
Floral design magazine has been covering the world’s best florists for 16 years. We know the most successful floral design styles, newest techniques, global fashions and latest hot trends. We gather the best internationally for you to learn from or be inspired by.
Each month you get by email the links to the latest demonstration which is streamed direct to you. You can stop pause, restart, and replay anytime. You also get the link to the internationally renowned floral design online magazine packed full of more practical, useable, flower arranging techniques.
This combination of streamed lessons and online magazine is your answer to a busy life where you want more but have no time to take a conventional pathway. Portable, accessible, affordable, they are created to help you get ahead, fulfil your goals and thrill your clients.
We call the platinum subscription every passionate florist’s secret weapon against boredom, lack of success and begin stuck in a rut.
Don’t wait any longer to charge forward with renewed energy and passionate. Order your platinum subscription today and by tomorrow you could be wondering why you didn’t do it sooner.
There are reception desks everywhere in your area waiting for fresh flowers from you to be delivered each week.
You may think you aren’t creative enough, or that your competition has them all or you wonder if the businesses in your area would be willing to pay for them.
But wouldn’t you love to create fresh flower arrangements once a week to make extra money?
The problem is finding the people to say yes
The problem is finding businesses being able to afford it and want it
The problem is being more creative and innovative than your competition.
I am a florist who solved all those problems, in a small town where flowers are not traditionally displayed anywhere, the businesses are definitely not wealthy and there are no flower markets .
I needed to be creative enough to create modern, beautiful flower arrangements within any budget, including low, low, low… and this magazine reveals the best of these very arrangements I used to capture that market of businesses and corporate reception areas.
It was then as easy as taking a free arrangement in, asking them to notice customer response and leaving it for a week, going back and asking for a continual order.
I have done it, I have proved it works in even our small village of 3000, I found customers who continue to get flowers off me every week as a standing order and they love them.
So You need to know that there are receptionists out there who want flowers, The arrangements I have selected for this magazine are all photographed before they went to real businesses, they are not pretend arrangements for an extravagant photo shoot to sell magazines, They are actual creative, interesting, designs for you to copy and adjust to your own area’s available plant material and budget. You can take the wide range of styles and techniques in this floral design magazine special and wow them with really spectacular displays for 52 weeks of the year.
This edition of floral design magazine is a valuable resource that I believe will give you the necessary variety and wow factor in your flower arranging to open up new markets that you didn’t even know existed.
This edition is your helping hand, your mentor . Be very excited about this edition .You have discovered a resource to help you into a lucrative market that demands creativity. It is waiting for you!
Buy this magazine for only $US15 now to guide you through 52 weeks of creative, innovative corporate or business designing. Do it now. Don’t think later as all those receptionists with flowerless counters are waiting for you to go for it.
You have missed out on my digital Christmas Special published October 2015 . That means you missed out on some pretty big stuff.
Not only is Christmas the BIG opportunity to increase sales and attract new clients who will be long term I have personally selected content in the Christmas Special to accentuate your point of difference.
I know people spend a lot of money at Christmas but your flower sales can go down as you compete with the big players. I want to help you increase your shareand really get into the spirit of Christmas.
This new approach to selling Christmas flowers can start right now because working harder is not the answer, nor is working longer hours for the same results
The problem is all those cheap imports, the plastic nic nacs and baubles, the mountains of cheap and nasty being sold to the masses where everything looks the same
I show you how the successful floral designers are fighting back. They don’t want the same, they are looking for the different, the unique, the one offs. They want to sell floral design that their clients can’t find anywhere else. They know their clients want the new, the interesting and the beautiful.
Don’t waste your valuable time ploughing through the internet or flower magazines for hours looking for random ideas and inspiration. Most of the time the plant material used is expensive or hard to get in your area or you have no idea how the pieces were made. Besides could your customers even afford to buy them as they take so long to make?
The Christmas edition of floral design shares:
Many different pieces you can make to attract new Christmas customers,
Gives you floral ideas to deal with Christmas this year that you haven’t tried before.
Fixes the problem of low budgets, (yours or your customers)
Explains the techniques in full if you think you lack some floristry skills,
Shows you how to making Christmas pieces that are interesting and affordable
All the designs are personally selected by me to give you new skills, a range of prices, with budget suggestions and substitution. All the techniques are explained in full, not just a series of pretty pictures.
Floral design magazine has been covering the world’s best florists for 16 years. Our Correspondents are constantly seeking out the newest trends and taking the cameras behind the scenes to see how the designs are being made so you can learn more skills.
Our team are flower arrangers and florists who know what you are looking to learn, so you can always have new and interesting designs on display to keep your customers coming back.
Floral Design magazine is unique, the only one to bring designs from all around the world, the only one to tell you how to make the design, the only one to not use press releases for content, but go to the competition, exhibitions and small flower shows to see the emerging creativity.
Floral design magazine is your valuable resource,
Make time to read it, learn from it, try out the techniques in it
So that that it will flood you with torrents of inspired floral design to make
and attract more customers to you this Christmas,
Say hello to improved profit margin, improved sales.
This Christmas special is your helping hand, your mentor. We are excited about this Christmas, and about you, as you have discovered a viable, valuable resource that will send your Christmas sales through the roof! Download it now!
Over the last 3 weeks I have added a floral design magazine to your resources that shares some of the ways you can boost the effectiveness of your marketing strategies. Basically about how to get more by being in public spaces to add to your reputation and attract new clients
I decided it would be great to have large arrangements in a very public space as an advertisement but I thought they would be vandalised and I didn’t have the time and the right permissions.
Being able to make large creative pieces of floral design that attract so many people that they open up exciting opportunities would be so good.
The problem was finding a space that I was allowed to put them, having them lasting in all weathers and being noticed by everyone who went shopping.
So our floral design team of correspondents went hunting all over the world for solutions.
As a Florist I also got involved, in a small town where flowers are not traditionally displayed anywhere, I had to prove to myself that such an exercise would bring positive results, not only by attracting new customers, but to remind old customers I was still around even though I work out of a home studio
The result is all in the floral design magazine Public Spaces. It reveals different ways for you to deal with promoting yourself this year that you haven’t tried before.
I show you how to fix the problem when designing for public spaces of vandals, weather, material costs and time, not only in the magazine but also in the companion optional extra lessons.
I proved that the techniques used, plant material chosen can make them last in all weathers
Floral design magazine has been covering floral happenings around the world 16 years. Our team knew that you wanted to see real florists and florist students creating real displays for the public. They photographed the techniques used to construct these indoor and outdoor floral pieces, as reference points for your own work, close up and in detail.
And this is what makes this edition of floral design magazine unique, the only one to bring details of designs for public spaces from all around the world, the only one to tell you how to make each design, the only one to get behind the scenes to show you how the real world of floristry are increasing their profits and customer base by being welcomed to create great design in public spaces.
Floral design magazine is a valuable resource, to improve the effectiveness of your marketing strategies, to reveal to you very public places where there is no competition for attention, and you and your floral work rule supreme.
This edition of floral design magazine is your helping hand, your mentor. Be excited about this resource, and if you have ever been frustrated with the results of your actions, you definitely need to check this out. www.floraldesignmagazine.com/download0915.html
If you don’t live in the tropics with cheap and abundant supplies of tropical flowers that love hot, humid conditions even when cut, how do you guarantee floral designs will last a week in corporate offices or small business reception areas when temperatures rise to sweltering?
This Summer I found out. With temperatures at 30’C which is hot for our temporate climate the unairconditioned offices and shops were full of wilting people and the worst possible environment for the flowers delivered by Paeroa Floral Promotions every Monday.
These are my 6 tips for helping flowers and foliage survive the heat.
#1 Reduce the amount of floral foam being used and have the plant material in as large a reservoir of water as possible. Large flower tubes, vases, fishbowls, and even recycled bottles will all do the trick. Don’t expect your clients to water anything and so have enough water to last a week.
#2 Bring out the tough foliage such as Aspidistra, Typha, Camellia, Ivy Hostas and Aralia. Now is the time to use them with layering, folding, curling and manipulating to make interesting shapes so you don’t have to add flowers. If you need some inspiration have a look at Manipulating Leaves Volume 1 and 2 which will show you how.
#3 Choose styles of flower arranging that use flower tubes such as the modern and trendy European techniques rather than those that just don’t work without floral foam. We
did and our clients love them.
#4 Cut your flowers if you are growing them , in the early morning and take a bucket of water and flower food with you so they can drink it all up even before they are arranged. If you buy your flowers from the market, only buy them on the day they come in for sale so they are very fresh. #5 Use tough plant material as your focal points such as Straw flowers, Everlasting flowers, Succulents, Arums, Callas and Agapanthus. Allium seedheads also work well from onions, leeks or the big show Alliums.
#6 Make sticks the stars, so go for grids, radial constructions, screens and twiggy circular arrangements and decorate them with that tough foliage.
Need to see more of these ideas in action? Subscribe to floral design magazine and I will bring them to you every month!
Have you been watching the ‘hoarders’ programme on TV? If you have’t been exposed to it, it is probably a good thing as it makes for difficult viewing. Unfortunate people are exposed who spend their lives accumulating rubbish and junk in the hope that one day it will be useful. The results are terrifying!
This week I have had 3 flower arrangers tell me that after watching the programme they have started to clean out their own hoard of ‘floral treasures’ . My vase room has had a similar treatment as, after all, when are treasures, junk? When does it become too much? When will any of us use all that accumulation of dried plant material and the latest fashion items that we bought and never used?
Florists are less prone to the hoarders’ disease as they buy, add value and sell. Most don’t have room for excessive collecting anyway and stock not moving is a burden on cash flow. But flower arrangers don’t have the same restraints and many quickly fill up the room/shed/garage they have available to them.
Now is your opportunity to use up all those treasures if you are as guilty as I am. Aim to completely empty your storage space. Nothing left except a shelf of extremely useful vases and a tool box. No dried plant material, no ribbons, no unused candles, decorative wire, old projects… nothing!
Christmas decorations, gifts, wreaths, table settings and sideboard arrangements to use up your hoard. Book yourself a place in your local pre-Christmas market and sell them all!
The result? Extra cash to start collecting all over again or if your hoard is big enough, you may be able to get yourself to one of the fabulous floral events you have been invited to (more at the back of this floral design magazine).
After all, what are you keeping those treasures for? Yes, for right now, for Christmas 2014. And I guarantee you, you will have loads of fun along the way!
It has been interesting watching how the wedding ceremonies have changed over the last
20 years in New Zealand.
The sharp contrast to my own wedding continues to surprise
me. Gone is the event being paid for by the Mums and Dads and with that, the tight control
over the ceremony, flowers and expectations being passed on from the older ‘ruling’
With the purse strings firmly held by the bride and groom, the complete affair
has become a display of individuality that reflects their tastes, budget and sense of style.
The vows are written and personal to the event, the order of ceremony is not fixed in any
way and the marriage itself can be held anywhere at any time. Why, you don’t even have
to wear shoes any more! With this huge cultural shift, the importance of using social media
to show these new technology savvy brides what can be possible in floral accessories
can’t be emphasized enough. They are all looking for what they like, in colour, style and
Filled with millions of pictures of floral bouquets, the ones that grab the bride’s attention are pinned to their own Pinterest boards… and that is how they are picking their wedding florist! Not by trawling through websites, or automatically using the one nearest to them, as perhaps was the case even 5 years ago.
In this rapidly changing world social media is the key. In my opinion it
therefore follows, that if all they are exposed to, is millions of pictures of handtied posies
with wrapped ribbon handles they will think that is all there is! Just the thought of doing
them for 40 years should drive you crazy!
Walked down the main shopping street of your neighbourhood lately? Noticed anything missing? I did in the village of 4000 I live in, in provincial New Zealand, 3 weeks ago. I searched every shop, business premise, professional chambers.. but did not find even one!
I am talking about a flower arrangement, a floral design, floral art, a bunch of flowers… whatever you call them… I mean flowers arranged in an artistic and modern way to soften the reception areas and provide a welcome and spontaneous moment of joy.
All the small villages around us have flower arranging clubs and florists working from home or small premises so why no flowers as an every day part of all these provincial centres? I have heard plenty of excuses in the 15 years I have been editor of floral design magazine. “People don’t like modern stuff”, “they don’t sell”, “no-one can afford them” on and on and on!
I can now say,” What rubbish” as over the last 3 weeks I have been introducing the good business folk of my small village to the wonders of modern floral design. That is not true actually as they already knew what they liked… they just had no opportunity to enjoy wonderful flower arrangements on a regular basis.
The “Flower Up Paeroa” campaign was born out of my growing frustration of seeing the joy of fresh, fabulous, fantastically arranged flowers being eroded away by endless bunches of ill-matched flowers wrapped in gaudy paper being peddled as normal.
But this campaign is also about you! You could be doing exactly the same thing in your neighbourhood! You are now able to copy what we are doing step by step, day by day, week by week! We have recorded the first 6 designs I made to give people the WOW factor… and they are NOT hard or overly complicated. Each one made the recipients smile and created quite a stir with their customers. See more at http://www.vimeo.com/ondemand/businessflowers
But that is not the end of it. I also wrote each day what we did… who we saw, how we let people know about us- in face the complete marketing campaign to get noticed! Download this valuable insight in the floral design magazine special- Flower arranging for business at www.floraldesignmagazine.com/download0714.html and do what we are doing, in total detail. This is your chance to grab that hidden market before someone else does!