Watching the grand entrance by Swedish Royalty and winners at the Nobel Prize ceremony and dinner (fast forward the video below to see the flowers)
once again emphasised to me the added value and sense of occasion that flowers bring to such elaborate affairs. Without them, it was just a huge hall of people dressed up for dinner.
In that case the flowers were sponsored by the growers of San Remo where Alfred Nobel spent his final years which of course leads to the question. How can these events take place without sponsorship unless your client base are millionaires? Perhaps the question leads directly to the answer. Someone has to cater to the fabulously wealthy so why shouldn’t it be you?
Impossible you may think, but you could be wrong. If you have been trained well initially, the key is confidence in your ability, great organisational skills and clever marketing. Deliver top class innovative design every time as the 4 talented florists featured in this edition do, and you too could be become a flower arranger to the rich and famous.
This edition of floral design is your mentor as florists from Sweden and the USA share their successful floral creations for the grand occasion for you to copy.
How is it that when you go to a floristry workshop or demonstration , the person you have paid so much money to see and watch has floral design ideas you have never even thought of?
How do they come up with the unique way they work with plant material and accessories? Do you wonder if there a creative gene you somehow lack?
The problem is once you have seen the new ideas so have the people sitting all around you watching the same demonstration. That means all your competitors know it too, and so it becomes ordinary very quickly.
What if your could see really creative flower design work and your competitors haven’t discovered this resource before you? What if you could do this from your laptop right now, today and start using some of the concepts tomorrow.
Floral Art exhibitions, competitions and floral art groups are the places to find the newest flower arranging concepts before they become trends or the latest floral fashion.
Would that give you the edge on your competitors over the next year? Would you finally be ahead of the trends and actually be creating them rather than always being behind the crowd?
We have searched internationally for the best floral art concept pieces we could find, that can be easily adapted for use in a flower shop or competition using plant material available in your area.
Visit the 38 concept ideas in this special ‘Floral Art’ edition time and time again as at each viewing you will see something else to try… an interesting technique, a method of construction you haven’t thought about, a design to showcase in your window to attract your customers’ reaction.
Floral design magazine has been covering the world’s best for 16 years.
We know the potential of exciting, unusual floral art and in this edition I even suggest ways you can adapt the designs for different occasions.. “It is the highlight of the month in this bleak weather,” emailed one reader last week, as she delved into it.
People will talk about you and your floral designing if you rise above the rest, if your work is different and creative, if you are one step ahead of the crowd.
This special ‘Floral Art’ edition magazine is your creative break through, leading you into a whole brave new world of flower design.
Be prepared to be amazed at what you see, close up and explained in detail. Ready? Click on this link and get started!
There are reception desks everywhere in your area waiting for fresh flowers from you to be delivered each week.
You may think you aren’t creative enough, or that your competition has them all or you wonder if the businesses in your area would be willing to pay for them.
But wouldn’t you love to create fresh flower arrangements once a week to make extra money?
The problem is finding the people to say yes
The problem is finding businesses being able to afford it and want it
The problem is being more creative and innovative than your competition.
I am a florist who solved all those problems, in a small town where flowers are not traditionally displayed anywhere, the businesses are definitely not wealthy and there are no flower markets .
I needed to be creative enough to create modern, beautiful flower arrangements within any budget, including low, low, low… and this magazine reveals the best of these very arrangements I used to capture that market of businesses and corporate reception areas.
It was then as easy as taking a free arrangement in, asking them to notice customer response and leaving it for a week, going back and asking for a continual order.
I have done it, I have proved it works in even our small village of 3000, I found customers who continue to get flowers off me every week as a standing order and they love them.
So You need to know that there are receptionists out there who want flowers, The arrangements I have selected for this magazine are all photographed before they went to real businesses, they are not pretend arrangements for an extravagant photo shoot to sell magazines, They are actual creative, interesting, designs for you to copy and adjust to your own area’s available plant material and budget. You can take the wide range of styles and techniques in this floral design magazine special and wow them with really spectacular displays for 52 weeks of the year.
This edition of floral design magazine is a valuable resource that I believe will give you the necessary variety and wow factor in your flower arranging to open up new markets that you didn’t even know existed.
This edition is your helping hand, your mentor . Be very excited about this edition .You have discovered a resource to help you into a lucrative market that demands creativity. It is waiting for you!
Buy this magazine for only $US15 now to guide you through 52 weeks of creative, innovative corporate or business designing. Do it now. Don’t think later as all those receptionists with flowerless counters are waiting for you to go for it.
You have missed out on my digital Christmas Special published October 2015 . That means you missed out on some pretty big stuff.
Not only is Christmas the BIG opportunity to increase sales and attract new clients who will be long term I have personally selected content in the Christmas Special to accentuate your point of difference.
I know people spend a lot of money at Christmas but your flower sales can go down as you compete with the big players. I want to help you increase your shareand really get into the spirit of Christmas.
This new approach to selling Christmas flowers can start right now because working harder is not the answer, nor is working longer hours for the same results
The problem is all those cheap imports, the plastic nic nacs and baubles, the mountains of cheap and nasty being sold to the masses where everything looks the same
I show you how the successful floral designers are fighting back. They don’t want the same, they are looking for the different, the unique, the one offs. They want to sell floral design that their clients can’t find anywhere else. They know their clients want the new, the interesting and the beautiful.
Don’t waste your valuable time ploughing through the internet or flower magazines for hours looking for random ideas and inspiration. Most of the time the plant material used is expensive or hard to get in your area or you have no idea how the pieces were made. Besides could your customers even afford to buy them as they take so long to make?
The Christmas edition of floral design shares:
Many different pieces you can make to attract new Christmas customers,
Gives you floral ideas to deal with Christmas this year that you haven’t tried before.
Fixes the problem of low budgets, (yours or your customers)
Explains the techniques in full if you think you lack some floristry skills,
Shows you how to making Christmas pieces that are interesting and affordable
All the designs are personally selected by me to give you new skills, a range of prices, with budget suggestions and substitution. All the techniques are explained in full, not just a series of pretty pictures.
Floral design magazine has been covering the world’s best florists for 16 years. Our Correspondents are constantly seeking out the newest trends and taking the cameras behind the scenes to see how the designs are being made so you can learn more skills.
Our team are flower arrangers and florists who know what you are looking to learn, so you can always have new and interesting designs on display to keep your customers coming back.
Floral Design magazine is unique, the only one to bring designs from all around the world, the only one to tell you how to make the design, the only one to not use press releases for content, but go to the competition, exhibitions and small flower shows to see the emerging creativity.
Floral design magazine is your valuable resource,
Make time to read it, learn from it, try out the techniques in it
So that that it will flood you with torrents of inspired floral design to make
and attract more customers to you this Christmas,
Say hello to improved profit margin, improved sales.
This Christmas special is your helping hand, your mentor. We are excited about this Christmas, and about you, as you have discovered a viable, valuable resource that will send your Christmas sales through the roof! Download it now!
Walked down the main shopping street of your neighbourhood lately? Noticed anything missing? I did in the village of 4000 I live in, in provincial New Zealand, 3 weeks ago. I searched every shop, business premise, professional chambers.. but did not find even one!
I am talking about a flower arrangement, a floral design, floral art, a bunch of flowers… whatever you call them… I mean flowers arranged in an artistic and modern way to soften the reception areas and provide a welcome and spontaneous moment of joy.
All the small villages around us have flower arranging clubs and florists working from home or small premises so why no flowers as an every day part of all these provincial centres? I have heard plenty of excuses in the 15 years I have been editor of floral design magazine. “People don’t like modern stuff”, “they don’t sell”, “no-one can afford them” on and on and on!
I can now say,” What rubbish” as over the last 3 weeks I have been introducing the good business folk of my small village to the wonders of modern floral design. That is not true actually as they already knew what they liked… they just had no opportunity to enjoy wonderful flower arrangements on a regular basis.
The “Flower Up Paeroa” campaign was born out of my growing frustration of seeing the joy of fresh, fabulous, fantastically arranged flowers being eroded away by endless bunches of ill-matched flowers wrapped in gaudy paper being peddled as normal.
But this campaign is also about you! You could be doing exactly the same thing in your neighbourhood! You are now able to copy what we are doing step by step, day by day, week by week! We have recorded the first 6 designs I made to give people the WOW factor… and they are NOT hard or overly complicated. Each one made the recipients smile and created quite a stir with their customers. See more at http://www.vimeo.com/ondemand/businessflowers
But that is not the end of it. I also wrote each day what we did… who we saw, how we let people know about us- in face the complete marketing campaign to get noticed! Download this valuable insight in the floral design magazine special- Flower arranging for business at www.floraldesignmagazine.com/download0714.html and do what we are doing, in total detail. This is your chance to grab that hidden market before someone else does!