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Learn from the experts in this edition of floral design magazine as they reveal how they increase demand for their flower shops' products Floral Design Magazine: Learn from the experts.

'The truth behind successful florists and how they get the fundamentals right' is the focus of this edition of floral design magazine as you met 2 successful florists in Belgium and Australia, Dries Vandewoude and Danielle Fraser. They share how they get repeat customers, how they excite their customers, and how they give their customers what they want. View the actual designs they are successfully selling right now!

Both florists then show you how to make their successful flower shop arrangements, Dries on the optional companion DVD, Danielle as 3 step by step flower designlessons within this magazine.

Take 2 more 'how to' flower design lessons using Eastern mechanics (which are brilliant if you don't want to use floral foam) with Shoso Shimbo. PLUS New Zealand flower arranger Pauline Luxton shares her fascinating themed work and gives you the ultimate floral pool accessory with the instructions for a giant ice cream cone from flowers and bark.
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Designers: Dries Vandewoude, Terra Unica, Belgium; Danielle Fraser, Moss Industry Weddings, Australia; Shoso Shimbo Australia; Pauline Luxton, New Zealand.

If you prefer the print version of this edition check to see if we have one in stock here.
To review this edition's companion DVD with Dries Vandewoude click here
step by step flower arranging lessons for a floral wreath, ice cream cone of flowers, a large grouped arrangement,  2 eastern mechanics with leaves and twigs, plus  more valuable  flower design ideas.
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