Learn from the extraordinary with inspirational  lessons and ideas  with floral design magazine.

INNOVATE! add to cart

Powerful new ideas
Bright, happy, outrageous and completely whimsical happens when a passionate group of floral arrangers get together andhave a happening .

If you are a more serious floral designer intent on running the most profitable flower shop or winning the latest competition, you may think that our reportage of such events is a serious waste of your time. I urge you to think again as by poking below the surface of such frivolous events some wonderful new techniques and interesting trends emerge.

Weird and wonderful
This edition is all about the over the top, the design with no purpose but to entertain, the fun and the laughter with flowers at the Gardeners Ball in Prague, Czech Republic and the Morrinsville Floral Festival in New Zealand.

10 embedded videos We take you behind the scenes and ask the designers how they made their amazing pieces. This is why this edition is called 'Innovate' because as they worked they had to invent new techniques and ways to make the plant material they were using, work.

Floral design magazine is digital, a download for US$ 8
It also includes

  • § 4 video lessons for beginning flower arrangers
  • § a list of our 10 favourite foliages
  • § colour theory shown in floral arrangements
  • § A colour package discount
    to enhance your reading pleasure.

    4 step by step lessons for beginners  as short video clips Innovations from the student florists at The Faculty of Horticultre, The Czech Republic.
    Innovations using spheres and shells from the Morrinsville Floral Festival.
Cafe Art...Dried flower wall hangings that are simple and easy
  • Check out these.

    Designers: CZECH REPUBLIC: Students of the Faculity of Horticulture, Lednice NEW ZEALAND: Jan Logie, Lyn Wright,Carol Stewart, Judith Dennis, Denise Boreham, Te Awamutu Floral Art Club, Pauline Sexton, Jean Cave, Morrinsville Floral Art Club, Morrinsville Floral Art Club, Katikati Floral Art Club, Francine Thomas and team, Jill De Groot, Jill Gardner, Margaret Stockley, Margaret Tyrrell, Gaylene Lee, Canterury Flower Arrangers Soc, UK: Helen Allen and her students,

    $US8 download

    This affordable edition of floral design magazine gives you flower arranging ideas using Lilies! Arranging Lilies

    Flower arranging ideas from the last Morrinsville Floral Festival and around the world

    If you are after more creative ideas , this is the edition of floral design magazine for you. Matamata Festival of Flowers

    Interesting and OTT arrangements for innovation PLUS funeral flowers

    Flowers for Mothers Day and paper with flowers Flowers and Paper Folding

    Loaded with techniques and styles for Mothers Day too

    Creative Flower Arranging is the theme in this stunning edition of floral design magazine
Creative Flower Arranging

    Discover the latest innovations in floral design from Alden Beisen in Belgium.

    all editions

    'The ultimate floristry school when you can not afford to or  do not have a conventional floristry classroom near you.

    There is no better way to improve your floristry skills, learn new techniques and keep up with the latest wedding trends than to be exposed to as much of what other florists are doing as you can! Access every bouquet lesson, wedding idea, table setting, new techniques - almost all our considerable wedding resources. 6 floral design magazines, 5 DVDs, and an ebook.

    $US 227.75Price:
    $US 243.35