Discover the secret source of new flower arranging ideas with floral design magazine.
38 remarkable concepts in floral art with

Did you know one of the best sources of new flower arranging ideas is right on your doorstep but usually hidden from the public? Because somewhere near you there is a group of incredibly creative (mostly) ladies who create Floral Art!

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Floral Art is not about painting flowers for many arrangers around the world. Instead it is about using flowers in an artistic way. It is a hobby and the designs are never intended to be sold or seen by the public. In fact many are created for only the few hours of a club competition and then dismantled.

This may seem like madness to many florists who create designs solely for the purpose of selling the flowers and foliage and making a profit. Occasionally a florist will create a piece for public viewing outside their work in a 4-5 day exhibition but even this is to gather publicity for their core business.

So how can floral art be relevant to a working florist? Think about this. If you had no restrictions of time taken, no need for profit, the cost was irrelevant, nor would you have to transport the finished piece, would it change what you created? That is the reality in the world of floral artists and as a result, they are able to be incredibly creative, innovative and unrestricted.

It follows that this leads to exciting new ideas, wacky accessories, and over the top creations. Yet within these, the best will give you the germ of an idea, a light bulb moment, a different perspective. That is why this special edition is a gift to you from the best floral artists we have found. Enjoy!

USA Svetlana Chernyarsky France and Italy Josée Granero, Maddalena Bragg, Lala Spertino, Alexine Robert, Muriel Romero, Rejane Moncho Ducros, Nathalie Roussel,

Maryvonne Sottil, Eridina Romano, Ingrid Badaoui/ Cathy Azzari, Tina Cerruti, Claude Bosetti, Aline Fantino, Daniel Pichon, New Zealand Waiuku Flower Show organisers, Dorothy Hood

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OPTIONAL COMPANION LESSONS; The Ultimate Guide to the 32 Essential Flower Arranging Styles - Check out the free trailer at - This video is your future flower arranging insurance so your designs will stay modern, on trend and exciting.
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hift your flower business into top gear: Special Edition floral design magazine Shift your flower business into top gear: Special Edition

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Large Scale floral design for events in this edition of floral design magazine Large Scale floral design for events click here to download ideas for large Scale floral design for events

Attract Public Attention Attract Public Attention to your Flower Business click here to download ways to attract Public Attention to your Flower Business with floral design

New Levels of Wedding Flower Success: Special Edition of floral design magazine
New Levels of Wedding Flower Success: Special Edition click here for New Levels of Wedding Flower Success in  Flower Arranging

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For just $US8 a month, our team finds the best floral designers, the most innovative flower arrangers, florists who can teach you the hottest new techniques and trends,
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EXCLUSIVE WEDDING FLORIST RESOURCES more resources for wedding floristry

There is no better way to improve your floristry skills, learn new techniques and keep up with the latest wedding trends than to be exposed to as much of what other florists are doing as you can! Access every bouquet lesson, wedding idea, table setting, new techniques - almost all our considerable wedding resources. 6 floral design magazines, 5 DVDs, and an ebook.

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